In association with Hershey Foods, Inc., Elizabeth Beverage launched Jolly Rancher soda Nationwide in 2004. The bold taste of Jolly Rancher Candy in 2 great flavors:
• Green Apple
• Watermelon
The overwhelming success of these flavors led to the introduction of 2 new flavors in 2005:
• Orange
• Grape
• Green Apple
• Watermelon
The overwhelming success of these flavors led to the introduction of 2 new flavors in 2005:
• Orange
• Grape
The JOLLY RANCHER trademark and trade dress are used under license.
In addition to the great flavor, Elizabeth has supported the launch with a wide variety of promotions, point-of-purchase, and other market support programs.
